Content Search Engine Optimization
January 25th, 2008 | by Brian Queenan |
Content search engine optimization is simply the process of finding a keyword or keyword phrase for what you are going to write about in a particular post, article or web page. Do not confuse content search engine optimization with your website optimization. Your website needs to be optimized with a main keyword that will filter throughout your website while the content search engine optimization is used for single pages, single posts or single articles. While the website optimization will be in the title or title name, footer, text links and should be on every page on your website.
Selecting a keyword or keyword phrase should be the first thing that you do before you ever begin writing any new page, article or post because you will want to work it into your content. It is important that you do this otherwise it may never get indexed with the search engines. The more pages that get indexed, the more ways that people will be able to enter your website via the search engines and the better the chance your website will be found.
Content search engine optimization works in the same way as optimizing your website except you will use the keyword throughout your new web page, article, or post instead of using it throughout your website. Using this website as an example, strategic Internet marketing is the main keyword phrase for this website and content search engine optimization is the keyword phrase that I am using for this post.
The reason that I want to do this is if someone is looking for how to optimize the content on their website in particular, hopefully they will find this website. The name of the game here is that you want people to find you as many ways as possible and he or she will hopefully stick around and check out the rest of the website.
Use the keyword or keyword phrase throughout your new web page, article, or post. The keyword should be in the title of the new web page, article, or post. As I mentioned earlier the title of this post is content search engine optimization and is also the keyword phrase that I am using for this post.
Your keyword phrase should be used at the beginning of the first line and at the end of the very last line of your new web page, article or post and should be used at least 2% of the time and not more than 4% of the time. I try to use my keywords 3% of the time. Do not under or overuse your keyword, or keyword phrase. If you under use your keyword the search engines may not be able to determine what your keyword or keyword phrase is and if you overuse your keyword or keyword phrase they may see it as you trying to spam them for a high ranking and may penalize the new web page, post, or article which is definitely something you don’t want to happen.
Any links that you have within your new web page, article, or post should use your keyword or keyword phrase as an anchor text for the link. For my keyword phrase for this post (content search engine optimization) it would look like this. Content Search Engine Optimization. You will also want to use your keyword or keyword phrase using an alt tag. Mouse over the link above and you will see the keyword phrase (content search engine optimization) for this post display.
Using the content search engine optimization strategies mentioned here when writing a new web page, article, or post will give you a better chance for a high ranking with the search engines for your chosen keyword or keyword phrase where in the case of this post is content search engine optimization.
