Strategic Internet Marketing

Local and Regional Classified Ads

February 2nd, 2008 | by Brian Queenan |

Using local and regional classified ads to advertise your online business is an excellent way to get your website known and will give you an advantage over your competition because most online businesses don’t use the local and regional classified ads.

When I say local and regional classified ads I am not talking about the free online classifieds. I am talking about placing small ads in local and regional newspapers or magazines.

Understand that most websites don’t use resources outside of the Internet. I don’t know if it’s because that it never occurs to them or maybe they think that the only way to make money online is to advertise online.

The nice thing about using local and regional classified ads is that you will get instant results unlike many advertising methods online. Yes it will cost you some money but it will also return that money rather quickly. Think about it, if someone sees an ad in the local or regional classified ads and takes the time to go to your website to check it out there must be a great interest in what you have to offer. Where there is interest, there is money to be made.

Using local and regional classified ads will get you some immediate traffic to your website. If you have a website that is well done and has a lot of information that is of interest to the visitor you can bet that you will have visitors that will come back time and time again.

Of course you do want to do some analysis before going out and placing your local and regional classified ads. You want to be sure that the return you will get is greater than the cost of the ads. Don’t just jump in blindly. Like anything else that you do in business you can lose money if you don’t take the time to make sure that it is feasible for your online business.

The best thing to do is to check to see what local and regional ads will cost for each ad so that you can budget for it. Check to see how many readers they have and that sort of thing. Don’t go with the cheapest just because they are the cheapest. You may find that the publication doesn’t have a high enough reader base to be worthwhile. You want to find the highest readership for the lowest cost.

So start placing those little ads in the local and regional classified ads. You will be amazed how quickly you can grow your online business using this method.