Strategic Internet Marketing

Website Business Optimization

January 23rd, 2008 | by Brian Queenan |

This post is about website business optimization. Once you have found a web host and registered your domain using the keyword that you chose for your domain name you will need to optimize your website business so that the search engines can find you.

This is a very short and easy process but it is an important one. Don’t ignore this because it is what will help bring you most of your traffic from the search engines.

How you optimize your website depends on what web platform you are using. There is very little that you will need to do at this point to optimize your main website. Because there is little or nothing on a new website there isn’t much to optimize but doing these few things will have your main keyword on every existing page and every new page that you create in the future on your website.

If you are using a blog or CMS system this will be really quick. If you are using an HTML web platform it will take a little longer. When you setup your blog or CMS for your website you should have been asked to name your blog or CMS. You need to use your main keyword or your main keyword should be contained within your blog or CMS name.

On a CMS or blog platform the name of your blog or CMS will display on every page of your website. Using your main keyword as the blog name or CMS name will give your main keyword more weight with the search engines. On a CMS and blog platform this will also act as the main title of your website. If you didn’t use your main keyword when you setup your website you can do so from the admin of the CMS or blog. If you are using an HTML web platform you will need to go to each page on your website and add it individually.

You will also want to add your main keyword to the footer of your website as well. The best way to do that would be by using a copyright statement. Here’s what it looks like for this website. Copyright © Strategic Internet Marketing – All Rights Reserved. Because my website URL is the same as the main keyword for this website it makes it really easy to work it into the copyright statement.

If your website is a blog or CMS platform or you have a website that allows for categories you should also name a category after your main keyword. As you can see on this website, I have a category that is the same as my main keyword. (Strategic Internet Marketing).

Add your main keyword often throughout your website but don’t overdue it. If you have a privacy policy or an about page (which you should) adding your main keyword to them will add more weight with the search engines. Eg. Strategic Internet Marketing Privacy Policy and About Strategic Internet Marketing. I didn’t do that with this site because I used my main keyword often enough throughout this website.

That’s really all you need to do with your main keyword for your on page business website optimization.